IT Manager

Jim Pettit is the IT Manager, Software Developer, and Database Administrator at Gulf Western Roofing. Jim began his career with GWR in 2006, bringing with him several decades of computer, networking, and software development experienced gathered at a number of construction and real estate-oriented firms both in Florida and California.

Alicia Gonzalez

HR Director

Alicia Gonzalez has 18 years of experience in the Human Resources field. Her work history includes corporate environments, call centers, construction industry and the mechanical industry. In addition to corporate and management training, Alicia’s experience also includes recruiting, compensation salary structure, employee benefits, as well as international training and mentoring. Alicia has been proudly serving Gulf Western Roofing since January of 2006.

Erin Jimenez


Erin re-joined the Gulf Western team in 2017 as the Accounts Payables Specialist. She has been promoted several times since, and is now Gulf Western Roofing’ Controller, where she oversees all of the company’s accounting and financial operations. Erin has over 30 years of experience in construction accounting, working diligently as either an Accounting Manager or Controller for both general contractors and subcontractors, including Gulf Western Roofing. Her current tasks include financial statements, job reports, cash management, budgets and supervising the accounting staff.

James Webb

Customer Service and Quality Control Specialist

James, “Jimmy”, Webb has over 30 years of roofing experience and holds multiple certifications in different roofing systems. Jimmy started with Gulf Western Roofing in 2002, working with the in-house service department as a Technician completing repairs. As Customer Service Specialist, Jimmy’s main objective is keeping the customers happy. Jimmy continuously meets with builders, homeowners and community managers to address and resolve any conflicts or concerns. He is also responsible for evaluating the service department and their work. Working alongside Customer Service Supervisor, Kelley Long, Jimmy is regularly making corrections and adjustments to the customer service department in order to increase the productivity and success of the service team. As Quality Control Specialist, Jimmy completes daily evaluations on the production home and repair projects to ensure all work is being performed to code.

Marla Dracon

Warranty and Construction Administrator

Marla joined the Gulf Western Roofing team in 2016. Prior to working at Gulf Western Roofing, Marla gained over 10 years of unparalleled experience in the roofing and construction industry. As Warranty Administrator, Marla incorporates her vast knowledge of processing permits and contracts in a timely manner to facilitate exceptional customer service. Marla also works closely with the marketing department to develop and implement new resources for staying in touch with valued warranty customers.

Alex Carranza


Alex joined the Gulf Western Roofing estimating team in 2015, after accumulating an impressive 9 year career in various construction fields. As a valued Estimator, Alex is responsible for executing take offs from architectural drawings and specifications. Alex’s skills also include creating detailed budgets and proposals for bidding purposes. His extensive knowledge has made him an invaluable Estimator for mission critical projects.

Jannel De La Noval

Special Projects Manager

Jannel joined the estimating team at Gulf Western Roofing in 2013. During her tenure with Gulf Western Roofing, Jannel has become proficient in reviewing contracts. She begins the process of estimating by meticulously gathering proposals, architectural drawings, specifications and related documents. Jannel’s close attention to detail are vital to determine the material quantities and labor necessary to complete each job and provide the customer a solid proposal.


Central Florida Sales Representative

Todd joined Gulf Western Roofing in 2013 with a degree in Communications and a double minor in Business Marketing from Auburn University. Prior to joining Gulf Western Roofing, Todd accumulated over 17 years of business to business sales experience, with 13 of those years directly related to the construction industry. As an Orlando Sales Representative, Todd is responsible for sales and new business development in new construction (Production & Custom Home Builders) as well as reroof & commercial projects in the Central Florida & Tampa markets.

Andrew “AJ” Hogg

Central Florida Customer Service Tech

Andrew “ AJ” Hogg, joined Gulf Western Roofing in 2016. He has over 18 years of roofing and carpentry experience. As a service technician for the Orlando area, AJ currently does the metal stucco stop on all of the Orlando metal roof projects. He is also taking care of most of the punch out work as well as any repairs that are sold. Occasionally, AJ works as an Estimator, meeting with homeowners, completing a roof inspection to identify areas of concern, and preparing a repair or roof replacement proposal based on his findings. In addition to working full time, AJ is also attending Valencia College where he is working towards his Associate’s degree in Engineering.

Rodney Porr

Central Florida Sales Estimator

Rodney joined the Gulf Western Roofing team in 2015 with 30+ years of previous experience in the roofing industry. As a Sales Estimator for GWR, Rodney’s focus is residential re-roofing in the Central Florida market. He is dedicated to helping clients find innovative solutions for all of their residential roofing projects. His primary responsibilities include meeting with the homeowners, preparing proposals and quotes, and seeing that the project is completed to the highest quality under Gulf Western Roofing guidelines.

Darin Reno

Central Florida Field Supervisor

Darin worked in the roofing industry for over 20 years before joining the Gulf Western Roofing team in 2015. As a Field Superintendent Darin, is responsible for overseeing current projects, scheduling crews for dry-in and shingle projects, and working with the purchasing team to order project materials.

Alfredo Martinez

Southwest Florida Customer Service Technician

Alfredo joined Gulf Western Roofing in 2002, just a few years after it began. Prior to working on the customer service team, Alfredo worked as a tile setter, learning the trade quickly and always carrying out GWR’s commitment to quality. Currently, Alfredo assists the service team by completing high quality, complex repairs.

Eutimo Villegas

Southwest Florida Customer Service Technician

Eutimo “Pancho” Villegas, has been working for Gulf Western Roofing since the doors opened for the first time in 1999. Prior to working at Gulf Western Roofing, Pancho worked for West Coast Roofing, where he completed metalwork and learned how to work on commercial high rises. Currently, Pancho acts as the Lead Service Technician, focusing on more complex repairs. With Pancho on the job, there is nothing to worry about.

Ylario “Lalo” Medina

Southwest Florida Field Supervisor

Lalo’s roofing career began in 1988 at West Coast Roofing. There, he quickly learned the roofing trade while working on commercial high rises. In 1995, Lalo began working at R&J Roofing, owned by Joseph K. Lamb Sr. When Joseph K. Lamb Jr. opened the doors to Gulf Western Roofing in 1999, Lalo was at his side. Working in the field, Lalo completed projects involving hot mopping and torching. As a supervisor incorporating small repairs, quality control and site management, Lalo excels at managing busy and complex jobsites.

Jorge Monsalve

Southwest Florida Field Supervisor

Prior to working at Gulf Western Roofing, Jorge gained construction experience as a handyman. Jorge joined Gulf Western Roofing in 2004 and worked as the heavy duty truck operator for four years. At the height of the recession, Jorge adapted to wearing multiple hats and quickly learned different trades within the company. Always willing to serve where needed, Jorge was promoted to Field Supervisor in 2008 and is currently overseeing the quality control, site safety and job completions of new construction projects in Southwest Florida.

Juan Molina

Southwest Florida Field Supervisor

Juan joined the service department of Gulf Western Roofing in 2015 as a Customer Service Technician. As a Customer Service Technician, he completes required roof repairs and inspections. Prior to joining Gulf Western Roofing, Juan worked as both a mechanic and tile installer. Juan’s hard work and knowledge of tile installations has established him as a reliable Field Supervisor. Currently, Juan helps to oversee job completions for new construction projects in Southwest Florida.

Ramiro Jimenez

Florida Safety Representative

Ramiro joined Gulf Western Roofing in 2017 as the go-to person for everything regarding safety. As Safety Representative for the state of Florida, Ramiro prepares job sites for safety audits, attends builder meetings, and completes all new hire safety training. Ramiro is responsible for correcting safety violations and re-training on the spot in addition to completing accident investigations when necessary.

Keith Harris

Southwest Florida Sales Manager

Keith joined Gulf Western as an Account Manager in November of 2018, after spending over a decade in the home improvement industry. In February of 2019, Keith became the Sales Manager. His love for customer service and management background makes him an excellent fit for the position. Keith is responsible for hiring and training new account managers, setting sales goals and analyzing past sales to project future sales growth.

Jason Beverly

Southwest Florida Operations Manager

Jason joined the Gulf Western Roofing team as Southwest Florida Operations Manager in July 2019. He’s has been in the construction industry for over a decade, where he has previously held various senior positions with major construction management and general contracting companies, and he has been involved in every task imaginable in the building process. Jason oversees all of our day-to-day operations, enforces clean and safe work environments, directs commercial projects, manages essential field employees, oversees training, sets project schedules, and ensures all projects contracted with GWR are completed on time, within budget, and to the highest quality standards.